Success doesn’t come from what you do occasionally. It comes from what you do consistently
Audit
An audit conducted by Euphemia, will consist of a full analysis of your business’s current eCRM activity, in order to fully understand what areas are being overlooked and what opportunities are being missed.
If you are a new business, or do not currently have any ongoing CRM activity, we will carry out a full analysis of your industry and competitors. We will gain a comprehensive understanding of your business’s needs and objectives and profile your target audience, in order to identify which channel of communication your customers are more likely to engage with.
What's included in the eCRM audit?
Some of the areas that may be included in your comprehensive eCRM audit are:
- Email objectives and overall strategy review
- Top-level deliverability review
- Customer Journey review (includes PPC, website, landing pages and social media)
- List growth review
- Newsletter programme review (includes frequency and content)
- Email design and copy (promotional and transactional emails)
- Data – personalisation/segmentation review
- Testing programme review
- Analytics and metrics review
If you would like to discuss how a Euphemia audit could help your business, please fill in the form below and a member of our team will be in touch.
Please complete the audit enquiry form
Simplicity is Euphemia
Recommendations
Our expert team will prepare a detailed, bespoke proposal, outlining how we can enhance your marketing performance.
Implementation
This is where we put our plan into action. If you require, we can use our expertise to successfully execute our recommendations.
Project Management
Essentially becoming part of your business, we can manage your full eCRM activity, on a month by month basis.